World of Tanks: Battle Journey
Online games are all about data. But can you use player data from your game to bring back those who quit? Our “Battle Journey” project proves that this is entirely possible.
We created a promo site where players could revisit their best moments and accomplishments in World of Tanks. The site provided a customized video chronicle with unique player data points and combined them with in-game and archive footage, custom artwork, and a tongue-in-cheek approach.
As a result, over 3 million users were involved in the project. Many of them gave positive feedback and shared their chronicles on social media.