Playsense was launched in May 2022 as a spin-off from Wargaming’s in-house AD agency. Seven key directors from The Agency of Wargaming executed a buyout of their business unit, establishing Playsense as an independent entity. Since then, Playsense has continued to serve Wargaming's portfolio of titles while also acquiring numerous new clients in the entertainment industry.

A distributed and decentralized model allows Playsense to leverage diverse talent, maintain operational agility, and swiftly adapt to the dynamic nature of the creative industry.