Lazada Lazada

TV Commercial

To celebrate the tenth anniversary in March 2022, Lazada, the Southeast Asia's leading eCommerce platform, has launched the EPIC 10th Birthday Sale.​

To draw attention and celebrate these two events, Lazada launched the series of TV commercials starring Kathryn Bernardo, Alden Richards, and Bea Alonzo, where consumers are transported into Lazada City, a vibrant and futuristic retail wonderland, to meet Lazada’s beloved mascot Lazzie and a surprise guest around a colossal birthday cake at the heart of the city to celebrate Lazada’s Epic 10th Birthday. The whole town was filled with fictional characters, constructions and elements referring to the products that can be purchased at Lazada.​​

We were faced with the daunting task of full scope CGI production for these 60’ commercials. In just one and a half month we developed:​

  • 6 different versions for 6 countries of the region with different celebrities, scenes, elements and localization of all models and signs; ​
  • Two full animated 3D giant characters;​
  • 125 unique environment objects and props (buildings, benches, trees, cars, balloons, gift boxes, etc.);​
  • Dozens of procedural hologram animations and custom 3D inscriptions;​
  • Fireworks simulation and celebrating crowd system simulation.​