Challenge
To accomplish a full-scale CGI production for 60’ commercials, dedicated to Lazada's 10th anniversary and the EPIC 10th Birthday Sale, within a tight timeframe of just one and a half months.
Story
In March 2022, Lazada, the leading eCommerce platform in Southeast Asia, embarked on a grand celebration for its anniversary by launching the EPIC 10th Birthday Sale. To commemorate these momentous occasions, Lazada introduced a captivating TV commercial series featuring popular celebrities Kathryn Bernardo, Alden Richards, and Bea Alonzo.
The commercials transported viewers into Lazada City, an imaginative and futuristic retail wonderland. Within this vibrant cityscape, consumers encountered Lazada's beloved mascot Lazzie, alongside a surprise guest, gathered around a colossal birthday cake at the heart of the metropolis. This awe-inspiring scene symbolized the joyous celebration of Lazada's Epic 10th Birthday.
Every corner of Lazada City was filled with fictional characters, extraordinary structures, and elements representing the wide range of products available for purchase on Lazada's platform. The creative portrayal showcased the diversity and abundance of offerings that Lazada provides to its customers.
Through these captivating commercials, we invited viewers to immerse themselves in a world of excitement, imagination, and incredible shopping opportunities, all in honor of Lazada's remarkable milestone.
Production
Undertaking the ambitious challenge of a full-scale CGI production for these 60’ commercials, we dedicated ourselves to delivering exceptional results. Within a tight timeframe, we developed six different versions tailored to six countries within the region. Each version featured distinct celebrities, scenes, elements, and localization of all models and signs, ensuring a personalized and culturally relevant experience for each audience.
We also created two fully animated 3D giant characters, bringing Lazada's mascot Lazzie and the surprise guest to life. These characters were meticulously designed and animated to captivate viewers and enhance the immersive experience. Crafted a staggering 125 unique environment objects and props, including buildings, benches, trees, cars, balloons, gift boxes, and more. These intricately detailed elements added depth and richness to Lazada City, making it a vibrant and visually stunning setting.
Moreover, we produced dozens of procedural hologram animations and custom 3D inscriptions, which adorned Lazada City and added an element of futuristic technology and excitement.In addition to the aforementioned elements, we also focused on the simulation of breathtaking fireworks displays to elevate the celebratory atmosphere. Through meticulous attention to detail, we created stunning and realistic firework simulations that dazzled viewers and added a touch of spectacle to Lazada's Epic 10th Birthday celebration.
Furthermore, we implemented a sophisticated crowd system simulation to depict a lively and joyous environment within Lazada City. By carefully crafting the behavior and interactions of virtual crowds, we created a dynamic and vibrant atmosphere that mirrored the excitement of the occasion. This simulation added an immersive layer to the commercials, making viewers feel as if they were part of the festive celebration.
Despite the complexity of the project, we dedicated our expertise and resources to ensure every aspect of the production met the highest standards of quality and creativity.
