Project info

Project info

Project info

Mad Games for WOT Blitz

Mad Games for WOT Blitz

Mad Games for WOT Blitz

World of Tanks Blitz

Campaign

2021

In collaboration with the product team and Peter Pound, the renowned vehicle designer from Mad Max: Fury Road, we introduced Mad Games — an extraordinary in-game event. We weaved this event into the fascinating narrative of a fictional tank commander known as The Captain. This charismatic character took center stage in stylishly humorous announcement videos and a series of entertaining pre-rolls.

40%

increase in game downloads

40%

increase in game downloads

40%

increase in game downloads