Project info

Project info

Project info

Valorant on Console Announcement

Valorant on Console Announcement

Valorant on Console Announcement

Riot Games

Campaign

2024

Bringing Valorant to consoles wasn’t just a game launch – it was a full-blown street takeover. In five of Europe’s biggest cities, Riot Games lit up massive screens with explosive visuals that stopped people in their tracks. From London to Berlin, the campaign made you feel like if you weren’t tuned in, you were missing out. Built in under a month and rendered in eye-popping 8K, the experience blurred the line between digital and reality – drawing over 16 million people into the action. Valorant didn’t just arrive. It took over – and Playsense had a hand in it.

NYX Games Awards
Gold, 2025

Game Strategic Campaign, Outdoor Campaign

NYX Games Awards
Gold, 2025

Game Strategic Campaign, Outdoor Campaign

NYX Games Awards
Gold, 2025

Game Strategic Campaign, Outdoor Campaign

Global Entertainment Awards
Winner, 2025

Games, Best OOH, Outdoor Advertising

Global Entertainment Awards
Winner, 2025

Games, Best OOH, Outdoor Advertising

Global Entertainment Awards
Winner, 2025

Games, Best OOH, Outdoor Advertising

Early sketches be like

Early sketches be like

The funkiest look in town?

The funkiest look in town?

Welcome to the black and white world

Welcome to the black and white world