
Riot Games
Campaign
2024
Bringing Valorant to consoles wasn’t just a game launch – it was a full-blown street takeover. In five of Europe’s biggest cities, Riot Games lit up massive screens with explosive visuals that stopped people in their tracks. From London to Berlin, the campaign made you feel like if you weren’t tuned in, you were missing out. Built in under a month and rendered in eye-popping 8K, the experience blurred the line between digital and reality – drawing over 16 million people into the action. Valorant didn’t just arrive. It took over – and Playsense had a hand in it.

