Over 100 people, 88 key visuals, 17 original videos, app store takeovers, exclusive merch, and digital billboards in LA and Vegas – a holiday campaign unlike the holidays you thought you knew. Playsense had previously worked on Wargaming’s star-studded Christmas Holiday Ops campaigns with icons like Milla Jovovich and Arnold Schwarzenegger. But in 2024, World of Tanks Blitz took a bold new route, launching its own Gen Z-focused holiday campaign. Centered around the tagline Blitz hits different, the campaign teamed up with electronic music icon deadmau5 to deliver a fresh take on festive chaos.