Total War: Arena

Game launch

Total War: ARENA is a team-based real-time-tactical online game where heroes from the past lead 3 units with hundreds of warriors and clash in epic scale 10 v 10 fights across ancient battlefields.

To get gamers' attention and entice them to take part in the Open Beta Test we gave our full support to the publisher and prepared a complete package of solutions, featuring:

Audience research and strategy deck;
Full pack of brand identity and visual style;
OBT acquisition campaign “I am the commander” approach;
Website conceptualization and production;
Creative development & production of all assets.

We designed and produced over 140 artworks, banners and social media posts, more than 45 CGI and gameplay videos, amazing live shooting trailer, and prepared brand participation at Gamescom 2017.