Challenge
To get gamers' attention to Total war: Arena and entice them to participate in the Open Beta Test.
Story
Total War: Arena is a team-based real-time-tactical online game where legendary heroes from the past lead three units comprising hundreds of warriors, clashing in monumental 10v10 battles across ancient battlefields.
To engage gamers and encourage their participation in the Open Beta Test, we wholeheartedly supported the publisher by delivering a comprehensive package of solutions. This included thorough audience research and a strategy deck, a complete brand identity and visual style, an acquisition campaign centered around the "I am the commander" approach, conceptualization and production of a dynamic website, as well as creative development and production of all assets.
In our pursuit of excellence, we meticulously crafted over 140 artworks, banners, and social media posts, along with more than 45 CGI and gameplay videos. Furthermore, we produced an awe-inspiring live shooting trailer and orchestrated the brand's successful participation at Gamescom 2017.
