Riot Games
Campaign
2026
London. The NOW Building. 5 interior LED screens and 2 exterior billboards. And 3 weeks from brief to launch? Is it possible? Oh, yeah! For VALORANT Masters 2026, Playsense transformed one of London's most iconic digital landmarks into a fully immersive pub. There was one small problem, though. According to VALORANT lore, Agents can't simply grab a pint and watch Masters. Luckily, Wingman had other plans. With one flip of a light switch, the installation jumped between two worlds while keeping both perfectly intact. And the closer you look, the more there is to find: player references, community memes, and easter eggs tucked into every corner of the space.
Almost nothing inside the pub was there by accident. A framed photo refers to Stax's iconic mouse kiss. Benjyfishy's Tibbers hat sits quietly on a shelf. Jamppi's legendary barking made its way into a fake “Barking School” certificate hanging on the wall. Demon1's unforgettable desk stand, Omen's knitting hobby, Agent props, hidden references to maps and past Masters champions – every corner rewards fans who know the game.
Some easter eggs are obvious. Others are hidden in plain sight. Together, they turn the pub into something fans can keep exploring long after the main story has looped.
