Challenge
When Everreach Labs came to us, they had a clear vision for their branding. At first glance, this seemed like it would make the task easier. However, executing the client’s vision — while making it even better and hitting the right tone — proved to be a far more complex challenge than anticipated. The goal was to capture their vision in a way that would feel fresh, innovative and engaging.
ЯR
The central element of the branding is the two Rs, each carrying a deep meaning. Everreach Labs represents a Meta Universe, a hub where different games are developed and brought to life. The logo, featuring two Rs that mirror each other, evokes the image of a portal — symbolizing the gateway through which players enter this expansive universe of games and then navigate to specific worlds beyond.
The process of finding the right font and the ideal letter R took several iterations, with the breakthrough coming at around the fifth concept. The hunt for the perfect portal to Everreach Labs’ universe became an engaging, rewarding journey.
Since Everreach will host a variety of games, the branding had to embody a universal aesthetic — something more abstract, avoiding overly explicit symbolism. The design needed to be modern, sophisticated and just a touch futuristic, setting the stage for a dynamic future.
Green
In many ways, green serves as a subtle homage to the early days of computer aesthetics, harking back to the dawn of digitalization. It evokes memories of the iconic green screens in The Matrix, or the first tube computers and cathode-ray tube monitors.
The logo for Everreach Labs' flagship game, Revenge, designed by our team, also embraces green. The goal was to create a connection between the two, but with distinct variations. The green in Everreach is subdued and cool, while the green in Revenge is a bright, electric lime.
Adapting to the future
Social media plays an important role for Everreach Labs, which is why we created a range of custom social media assets. These assets were crafted with versatility in mind, ensuring that the brand can quickly adapt to evolving trends and content demands.
This project allowed us to not only craft a visually appealing identity for Everreach Labs but also one that is functional and adaptable. The result is a flexible, professional and recognizable design system poised to support the company's growth for years to come. We’re excited to see how this new identity will enable Everreach Labs to engage with its audience in meaningful and dynamic ways.
