Challenge
To support the release of a new line of vehicles from Italy and raise extra awareness among the audience.
Insight
To honor the momentous introduction of a new line of vehicles in World of Tanks, an intriguing idea surfaced. What if we forged a remarkable partnership with none other than the revered football legend, Gianluigi “Gigi” Buffon, bestowing upon him the prestigious role of the official ambassador for the highly anticipated debut of the Italian tank nation? This concept quickly gained approval, and a decision was made to turn it into a reality.
Story
As a culmination of our joint efforts, we created a captivating mini-movie titled “Football Match.” This film was meticulously crafted to transport the viewers back to the cherished era of the late 80s to early 90s — a time that evokes nostalgic sentiments for the typical World of Tanks players. Paying meticulous attention to detail, the movie beautifully captures the analog aesthetics and valve-driven allure synonymous with that period. The storyline reaches its thrilling climax as the iconic goalkeeper bravely faces off against formidable tanks on the hallowed grounds of a football pitch.
Our primary objective was to immerse players in a profound journey down memory lane, rekindling the vibrant recollections of their past. Furthermore, considering the ardent football fandom shared by many World of Tanks players, the inclusion of their esteemed idol within the storyline served to forge an even deeper emotional connection and enhance their overall engagement with the narrative.
