Challenge
To come up with an idea of a fascinating story that would leave you breathless and connect two brands — Sabaton and World of Warships.
Insight
However, we decided to take a step further. How about creating a story dedicated to all the sailors who fought in The Battle of the Atlantic without picking sides and making a tribute to the fallen seamen of WWII — something that hasn't been seen in any documentary or feature film before?
Story
In collaboration with legendary heavymetal band Sabaton, we produced a music video that recreates the hunt for the German battleship Bismarck with 3D models straight out of the World of Warships game, real footage with actors, advanced VFX and the band’s performance.
And the best part? We created historically accurate content with high production value and a compelling story that managed to impress both World of Warships and Sabaton fans and helped us get exposure without spending a penny on promotion.
Rate
113,000,000+ native reach in the first week after release.
57,000,000+ views of the main music video version to date.
1,000,000+ views on YouTube on the day of release and it was trending in Germany (#8), Finland (#2), USA (#16), Norway (#11) and Russia (#18). A rare feat for a metal music video.
Awards
Clio Entertainment - Games: Original Content - Silver. Epica Awards - Branded Content - Music Video - Silver
